In a world where it’s increasingly difficult to trust anyone, Casino is the rare film that gets it right. Directed by Martin Scorsese, and starring Robert De Niro and Joe Pesci, it’s a gritty, violent gangster epic that lays bare the seedy underbelly of Las Vegas gambling. It’s a movie that makes you feel something—in this case, fear and loathing for the mob bosses who run it.

Unlike a lottery or coin flipping, casinos have built-in advantages to ensure that they will make money over time, regardless of how many times you play. These advantages can be small, less than two percent, but over the long term they add up and allow casinos to build elaborate hotels, fountains, pyramids, towers and replicas of famous landmarks.

When you’re on the casino floor, you’re not just playing a game; you’re doing a job, and it’s one that involves risking your hard-earned money in the hopes of winning big. But, there’s also a sense of camaraderie among the players and the music blaring and coins clinking in the background create an upbeat atmosphere.

Aside from gaming facilities, casinos are often attached to prime restaurants and performance venues where pop, rock, jazz and other artists come to perform for guests. Casinos are also often perfect for large events like weddings, conventions and family reunions. By focusing on event marketing, you can attract these types of customers and grow your revenue over the long term.