When you visit a casino, you will notice the elaborate security measures in place. The casino has video surveillance systems in place to keep an eye on everything. Casino security personnel have cameras installed in the ceiling, windows and doorways to watch every patron. These cameras can be adjusted to monitor a particular patron, preventing anyone from sneaking in and cheating. The video feeds are recorded and reviewed later. Casino security is also highly concerned about slot machines, as the payouts are determined by computer chips inside the machines.
In addition to security measures, you’ll find that the casino offers many incentives for big bettors. You can win free slot games, discounted drinks and meals, or discounted show tickets. Most casinos offer a loyalty club similar to a frequent flyer program for members. The club’s computers track your gambling habits and tally your points, which you can exchange for free slot play or discounts on meals, drinks, and shows. These programs are a valuable marketing tool for the casino, since they allow operators to build databases of their patrons and identify trends that may drive their business.
A study conducted by Roper Reports GfK NOP included face-to-face interviews with 2,000 American adults, and the U.S. Gaming Panel survey included a questionnaire mailed to 100,000 adults. Of these, 57205 responded. Based on these studies, Harrah’s Entertainment found that the average casino gambler in 2005 was a 46-year-old female, with a household income of above-average. Moreover, older adults tend to have more free time and can spend more money at the casino.